TestCon Europe 2026
October 20-23
Vilnius & Online
Serge Baumberger
About
Serge Baumberger is a leader and innovator in software quality, test automation, and DevOps. As Co-CEO of Infometis AG, he guides organisations in Switzerland and beyond in transforming their testing strategies through continuous testing, AI-powered workflows, and resilient automation. Serge holds a Master’s degree in Business Information Technology and blends technical rigour with hands-on engineering leadership and university teaching.
He is the creator of the Quality Tree Framework, a methodology that aligns people, processes, and technology to deliver measurable improvements in software quality. His book on the Quality Tree Framework is published by Springer Verlag and is available at https://www.amazon.de/Das-Quality-Tree-Framework-Automatisierung/dp/3658510404.
He regularly presents his work at international conferences and works closely with enterprise clients to implement scalable test automation, governance, and enhanced feedback loops in CI/CD pipelines.
Serge Baumberger | Building the Future of Quality: The Quality Tree Framework in Practice
Modern software development demands quality at every step. In this talk, Serge Baumberger introduces the Quality Tree Framework, a practical roadmap for evolving software quality through AI-driven testing, self-healing automation, and effective governance.
Developed with Bank CIC and refined across enterprises, the framework maps quality dimensions - functionality, performance, security, usability, and maintainability - into a hierarchical tree. This structure aligns stakeholders, supports risk-based decision-making, and guides test strategies. Real-world lessons show how AI-powered scenario generation enhances test coverage and how dynamic quality gates in continuous integration/continuous delivery (CI/CD) pipelines provide rapid feedback. Attendees will learn how the Quality Tree Framework bridges business goals and technical excellence to deliver sustainable quality.